Print & Digital Marketing
A collection of work throughout the years for Nightingale Corp.
Full Line Catalog
Displays 50 product series and 321 models in a monochromatic colour palette to emphasize the products’ design and quality.
Lookbook
To design a lifestyle lookbook of Nightingale’s manufactured chairs that provides a visual of the product used in different environments.
Catalogs / Ads / E Newsletters
Daily marketing material that highlight office chair lines, recent awards, achievements and updates at Nightingale Corp.
NY Design Center - Directory AD
Advertising | 2021
OVERVIEW
A showcase of Nightingale's quality seating products in America’s oldest and most historic furniture and design center. This newest showroom allows Nightingale to connect with designers and brand influencers from the epicenter of North America’s interior design community.
ABOUT NEW YORK DESIGN CENTER
The New York Design Center is the industry’s premier resource for fine furnishings. The Center houses nearly 100 showrooms over 16 floors representing more than 500 lines of premier, traditional, contemporary, residential and contract furniture. This renowned Design Center has a worldwide reputation for providing imaginative solutions to any design challenge.
TASK
To promote Nightingale's new showroom by designing a display ad for the 2021 New York Design Center Showroom and Design Directory.
DESIGN TEAM
Digital Designer Sara Golak
3D Rendering Min Park
Nightingale Highlights
E newsletter | 2018 - Current
TASK
To design monthly newsletters that highlight recent awards, achievements and updates at Nightingale Corp.
DESIGN TEAM
Digital Designer Sara Golak
Copy Writer Multiple editors
3D Rendering Min Park
Full Line Catalog
Editorial | 2020
OVERVIEW
Nightingale Corp. designs, manufactures, and distributes seating for office markets. This includes executive, conference, lounge, and specialty seating (stackable and heavy duty) collections.
PROBLEM AND BACKGROUND
The company is currently undergoing a rebranding period of their marketing materials. A unique brand style needs to be developed that will remain relevant, consistent and recognizable against other competitors.
TASK
To design a catalogue overview that covers all Nightingale’s applications and product categories: Conference, Guest, Healthcare, Ergonomic Task, Stackable, Executive, Lounge, Drafting chairs.
SOLUTION AND TAKEAWAYS
I created a catalogue that not only introduces Nightingale’s chair series, but the company itself and its history. You can call it a conversation piece for designers. Through the use of storytelling, neutral colors and a minimalistic approach to the visual design, I was able to create a piece that is both engaging and easy to navigate. The fresh approach to the design creates a new identity for the company that defines itself as cutting-edge and modern.
DESIGN TEAM
Graphic Designer Sara Golak
Copy Writer Multiple editors
3D Rendering Min Park
Lookbook
Editorial | 2019
TASK
To design a lifestyle lookbook of Nightingale’s manufactured chairs that provides a visual of the product used in different environments.
DESIGN TEAM
Graphic Designers Sara Golak & Tim Schijns
Copy Writer Meg Desmond
3D Rendering Min Park
Office Chair Catalog Series
Product Brochure | 2018 - Current
TASK
To design a series of brochures for Nightingale’s office chairs. Shown is a selection of catalogs made for the 70 chair series line up.
DESIGN TEAM
Graphic Designers Sara Golak & Tim Schijns
Copy Writer Meg Desmond
3D Rendering Min Park
Interior Design - Spring Market AD
Advertising | 2019
OVERVIEW
Interior Design Media is the global, industry-leading design publication, website and events company serving the interior design, architectural and facility management audiences. Interior Design Events connects the industry, promoting creative leadership, innovation and collaboration across a wide range of practice areas and platforms.
TASK
Advertisement for Nightingale's new NLC chair, showcasing all possible model options in a two page tabloid spread.
DESIGN TEAM
Graphic Designers Sara Golak & Tim Schijns
3D Rendering Min Park
COLLABORATION
