Mastercard Product Launch 
DISCLAIMER: Product did not go to market after Questrade aquisition.
Directed and developed the core brand identity evolution of Flexiti's new Mastercard product lineup, the Flexiti® Mastercard® and Flexiti® Wave Mastercard®.
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ABOUT FLEXITI FINANCIAL
Flexiti offers customers financing options at retailers that sell big-ticket goods like furniture, appliances, jewellery and electronics.
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CHALLENGE
Establish a new design identity for the Grand Purpose Credit Card (GPCC) that works as a family and a separate product from the Private Label Credit Card (PLCC).
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PROJECT OVERVIEW
Role - Designer
Tools - Illustrator, Figma
Teams - Marketing, Product, UX, Devs, & Legal
Timeline - 2021 - 2023
Goals
- Execute 2 innovative vertical cards
- Design a functional user-friendly website for the launch of GPCC using an evolved version of the core brand
- Develop the GPCC Rewards and Loyalty program strategy
Website Refresh
HOMEPAGE
PRODUCT PAGE - THE FLEXITI MASTERCARD
PAGE UNDER CONSTRUCTION 